About Us

Alan R. Steinberg, Ph.D., is the president and founder of ARS Research Consulting.  Dr. Steinberg has more than 20 years of experience in a wide range of research platforms, including market research, advertising tracking, opinion polling, social and attitudinal measurement, patient and physician surveys, needs assessments, personality assessment, education research, and program evaluation in non-profit organizations and government agencies.  He has held positions at such global research companies as Harris Interactive, GfK Market Measures and Ipsos.  Throughout his career, he has trained dozens of researchers and non-research professionals in survey methods and how to get the most out of survey research.  He has created, executed and delivered studies for Fortune 100 companies, including Johnson and Johnson, Pfizer and MetLife, for educational institutions, such as the Harvard School of Public Health and the National Sleep Foundation as well as federal agencies, such as the Centers for Disease Control and National Institutes of Health.  He also is known for developing psychological survey instruments to get at the heart of customer motivation and behavior.

A New York state licensed psychologist, Dr. Steinberg earned his Ph.D. in research psychology from Rutgers University and his B.A. in psychology from City University of New York, Brooklyn College.